Research and data

Research Index

Public index of the keyword research, data audits, and source policy behind Waterfalls Guide.

This is the public-facing index of the research that goes into each guide. The full source list is on each fall page; this page describes the research workflow and links to the public datasets.

Keyword research

Each guide is anchored to a per-fall keyword cluster pulled from DataForSEO's Google Ads Keyword Planner data. We track total cluster volume, the top SERP competitors, keyword difficulty, and the seasonal trend. The eight FAQ entries on each guide are harvested from question-format keywords in that fall's cluster (queries starting with is, can, how, when, where, does, do, are). The methodology is documented in how each guide is built.

Data audits

Public data we regularly audit:

Source policy

Primary sources (cited directly): land managers (USFS, NPS, BLM, state parks, county parks), USGS, NOAA, state geological surveys, the Wikimedia Commons photograph archive.

Secondary sources (used for cross-checking or context): Wikipedia, Wikidata, AllTrails (current trail reports), local tourism boards (with the conflict-of-interest noted on tourism-board claims), regional history projects.

Sources we do not cite as primary: travel blogs, tourism Reddit threads, social-media-driven aggregators, ad-supported listicle sites. These are useful for finding new candidate falls but not for fact verification.

Open questions

Things we currently flag as uncertain or contested on individual guides:

Contact

Data submissions, research partnerships, or audit findings: [email protected].